About RALO Bear – Helping Children Rise Above Life’s Obstacles
About RALO Bear®
Helping Children Rise Above Life's Obstacles
R.A.L.O. stands for Rising Above Life's Obstacles.
RALO Bear® is a children's emotional wellness brand created to help children ages 3–12 understand their feelings, build confidence, and find strength when life gets difficult.
Through heartfelt stories, comforting companions, and engaging activities, RALO reminds children that their feelings matter, they are not alone, and even when life gets difficult, things can get better.
At the heart of RALO is one simple message:
Believe It Gets Better
The Meaning Behind RALO Bear
His Heart & Colors
His heart reminds children they are loved.
His colors represent the five RALO strengths: Love, Positivity, Trust, Belief, and Strength.
Red = Love
Yellow = Positivity
Green = Trust
Blue = Belief
Black = Strength
His Scars & Stitch
Forehead scars: Headaches, stress, and worry.
White chest stitch: Heartache.
His stitched scars remind children that challenges can leave marks — and that they can still keep going.
His Bandage
Ear bandage: Injury.
His bandage reminds children that everyone needs care sometimes.
RALO doesn’t make feelings disappear.
He helps children understand them.
The Five RALO Strengths
Every RALO color represents a strength children can carry with them:
Love
Red
Positivity
Yellow
Trust
Green
Belief
Blue
Strength
Black
What We Create
RALO Bear is building a growing library of emotional-strength resources and experiences for children, families, educators, and community partners.
Books & Activities
Meet RALO Bear: Perfectly Imperfect
RALO Bear coloring book
Printable activities
Mascot Appearances
School, community, and family-friendly mascot appearances
Request a Mascot AppearanceEvery resource is designed to make emotional growth simple, engaging, encouraging, and accessible.
Meet the Founder
Hello! I'm Janice (Jaye), founder of RALO Bear and a proud U.S. Army veteran.
I created RALO Bear because I believe every child deserves to feel safe expressing their feelings and confident enough to rise above life's obstacles.
As a veteran, entrepreneur, and children's emotional wellness advocate, I've combined my passion for service with my commitment to creating meaningful tools that help children and the caring adults in their lives navigate big emotions together.
RALO Bear is more than a business to me.
It's a mission built on hope, resilience, and the belief that every child deserves to feel seen.
Giving Back & Community Impact
Every child deserves comfort, encouragement, and emotional support.
Through our Sponsor-a-RALO Bear initiative and community partnerships, we help bring comfort, encouragement, and emotional wellness resources to children facing difficult circumstances. Every sponsored bear represents a reminder that they are seen, supported, and never alone.
Together, we're helping children build confidence, find hope, and remember they are never alone.
Recognition & Credibility
Proudly Veteran-Owned
RALO Bear is a Texas-based, veteran-owned small business committed to helping children and families rise above life’s obstacles through stories, color, comfort, and connection.
Certifications
Veteran-Owned Business — Texas Veterans Commission
Small Business Enterprise (SBE)
AS FEATURED IN
As Featured In
FORCE Magazine
January 2025
My First National Magazine Feature
Being featured in FORCE Magazine was a milestone moment for RALO Bear and our mission to help children rise above life's obstacles.
The article shares the story behind RALO Bear, our commitment to emotional wellness, and how we're making a difference in schools and families across the country.
This feature represents everything we've worked toward—bringing emotional wellness resources to children who need them most.
— Janice Neely
